On a recent trip to Boston, I was one time enjoying Quincy Market, when I came across a pleasant street entertainer. I don't know about you, but I love a lovely street entertainer – you know, that engages the audience, is exceptional at what they do, and makes you require to cease and watch. What was of particular interest with this street performer, though was how much they made at the finish of his gig. I estimate that:
HE MADE APPROX $200 IN 30 MINUTES!!
And let me tell you, they was gifted, but they also used some great savvy promotion techniques to help him along the way. It got me thinking, "if they can incorporate all of this in 30 minutes, should not they as little business owners be able to incorporate them every day as well?"
one) Location… Location… Location
It is not surprising that location matters in promotion, yet often they forget. Well this performer picked his location well. They set up at the finish of Quincy market, where people are usually exiting armed with something to eat. It was a pleasant open area with staggered steps that meant everyone could sit down and basically enjoy the show.
It was lunch time. Peak time for huge number of visitors to be found at a popular Boston location known for its lunch fare, and a time when people are taking a break and looking for a little bit of entertainment while they enjoy their culinary delights.
three) Viral Promotion
Before you even knew they was there, you could listen to the crowd cheer, making you curious as to the origin. They was great at getting the few first attendees to promote for him and as a result, increased his target audience tenfold!
four) They Delivered
It is thing to attract customers, but in the service industry, you need to deliver or you won't get paid. They wowed the audience together with his skills and daredevil antics, while keeping it light and filled with humor. In other words, they made it worth my time and money. For more help visit what to do when your bored at home.
five) They told a narrative while they performed his service
You most likely already know I am a fan of tales in promotion. They had an impressive background that made you recognize you weren't watching any street performer. In his story, they shared his credible details in a humble format. He is been doing this for ten years, all over the world, but Boston is his home and (of coursework) his favourite place to perform.
6) They asked for what they wanted and showed the worth
Not only did they come out and justify donations but they named his cost. In a world where $2 is probably the norm, they asked specifically for $5 in the event that they had it, pointing out, "where are you able to get entertainment for 1/2 an hour for as little as $5."
His promotion paid off. After they completed his performance, I counted a lovely 50 individuals who came and donated (including myself). I can tell some gave him over $5 from his response and I assume some gave him less, so I think I am conservative in estimating they made $200. Not bad for 30 minutes of work. For more help visit http://whatwhenyourbored.com/.