Digital Marketing is constantly evolving and this might appear unsettling occasionally. Strategies which were working previously may not be effective in the current. Do you understand why many companies don't get ahead of the competitors? It's simply as they're not ready to adapt to the ever-changing world of electronic media.
Below are the hints that will assist you to decide when to stop your current Digital Marketing Strategy.
image source: google
1. Focusing on low-value metrics
If you are focusing on low-value metrics like clicks and impressions, you might be missing out because clicks and impressions only allow you to know about your advertising visibility. And not the true accuracy of your plans.
2. Simply focusing on your brand not on audience wants
Every marketer wants to spread their new name but you shouldn't overdo by pasting your name all over everything. In actuality, make your articles educational that concentrate on your audience issues and needs. This would really help you in targeting buyers in the first phases of the purchaser's journey.
3. over usage of keywords
Although it is required to put keywords in your content, Google's priority always lies in supplying reach user experience and relevancy of content. Google has nothing to do with how many times your website shows the keywords like “Digital Marketing Strategy."
4. Do not rely on your intuition
Your prior experience is definitely precious. But your decision-making process shouldn't be only based on what worked before. It is a very bad idea as what worked tomorrow may be entirely irrelevant today. Therefore directing your advertising strategy through objective data will only get you better results.